Company Values

Mr. Franck Riboud has been the president of Danone since 1996. He has formulated the basic values of the company: HUMANISMS (HUMANITY), OPENESS, PROXIMITY TO PEOPLE, DRIVE (ENTHUSIASM)

"DANONE aims to be one of a select group of businesses with a powerful and appealing identity, a unique identity others cannot imitate and that is rooted in its own distinctive values."

Franck Riboud, Chairman and Chief Executive Officer of Groupe DANONE

Danone company values are the basic building block of our company. These values show how we act and behave and they contribute to the stability of our company. They indicate our long-term performance and lead us in all areas of our activities.

Humanism (Humanity)

Focus on individuals: whether it is a consumer, colleague or fellow citizen, they are always the starting point of our decision making. To be focused on personal and product safety, to be involved in the local society and to protect the environment.

Openness

Variety is a source of wealth and change is a continuous opportunity. The ability to listen, to refuse routine procedures and prejudices, to have fantasy. Promptly react, be flexible and adaptable.

Proximity to people

We apply a management style that prefers informality to formality and pragmatism to theory. It is put in practice through the development of brands and products the consumers trust, they are accessible everywhere and they can always rely on their quality.

Drive (Enthusiasm)

Successful people do not know any limits; they only know challenges that need to be overcome. They refuse bureaucratic lethargy, take risks, beat new paths and are able to overcome failures. They are able to convince people, set examples and achieve excellent results.